Outbound today is much more like being a DJ than a Scientist. I’ve conned myself for a decade thinking it’s scientific - it’s not. Social science perhaps (Psychology?).
This is the true story of how a permission slap started a ~$200K deal with a F10, $300Bn+ Health Care Giant that closed in 41 days - that’s fast.
I always struggle to explain how I think about outbound. It becomes
Did some outbound coaching recently. Reps. Sales Leaders. Founders. All different stages.
Bailey Hubbard from Phoneburner (dialer) reached out. He’s way ahead of
OKRs are like pineapple on pizza. Some love em. Some not so much. I used to be that guy on all hands with a long list of tasks (not OKRs). Anxious. Talking a million miles an hour.
Podcasts are packed full of personal prospecting gold. It's the best way to get to know your buyer. Listening takes time but so does a meeting with you.
Your business spends with a bunch of vendors. Why aren’t they spending with you
Comparative adjectives compare two people or things to help us describe other things. Here we compare a buyer's job-to-be-done with buyer personalization (a big achievement for example) to shine a light on the problem your product or service solves.
I swear this comes from a good place. Saw a post the
An antidote to a pitch slap? Use 1-1 buyer and/or 1-many business research with a super soft permission-based offer in a LinkedIn connection request. Bit like a cold-call opener.
SDRs, you’ve got two options. Tricky to do both: Increase inputs.